The Right Business Plan
We see a lot of business plans. The ones that impress us are those that show professionalism, simplicity, dedication and clarity. Every company should develop and use a succinct written business plan to guide its operations.
We expect a company's business plan to convey clearly the potential of the investment opportunity. We do not expect a business plan alone to have all of the answers to every conceivable question. What's important to us is the quality of an idea, the nature of the opportunity, and the commitment management makes to achieving ambitious and attainable goals. While business plans come in many varieties, and there are a number of acceptable ways to structure and present a business plan, we look for several key elements when we evaluate a business plan.